Insulet Corporation

Sr. Manager / Director of Marketing HCP

US-MA-Billerica | US-MA-Billerica
1 month ago
Category
Marketing

Position Summary

We are seeking a dynamic, multi-faceted individual to join our growing Diabetes Marketing team. This role will be responsible for establishment of the vision, strategy development and execution for growth in the type 1 diabetes market. You will work in close coordination with a national Sales Team as well as key internal stakeholders to create and execute on a meaningful and measurable business strategy to deliver consistent double digit topline growth in the market. The successful candidate for this role will build out a long-term business plan to address the core drivers in the segment including caregivers, the HCP community and patient user segment as well as market advocacy groups.

 

This role will focus on the development of the overall strategy for driving HCP adoption and the resulting patient pull through. There will be a heavy focus on working closely with the field for to develop the messaging and downstream market collateral as well as successful execution and tracking. In addition this role will be responsible for developing the strategy and tactical plans for direct to HCP marketing.  The successful candidate will be adept at seeking out and building new market partnerships to extend brand awareness. This role will ensure alignment with internal functional partners including Upstream & Patient Marketing, Market Access, Regulatory/Quality, R&D, Customer Service, Finance and Legal. The ideal candidate for this position will be highly self-motivated, a big thinker, and strong team player who takes great pride in the quality, precision, and measurable results of his/her work. Candidates should ideally have prior medical device or pharmaceutical spaces, and should be confident building and presenting strategies and tactics to senior level external and internal and external audiences. Exceptional verbal and written communication skills are a must.

 

This individual enjoys working as a business leader in a highly entrepreneurial, fast-paced organization focused on transforming the diabetes space in healthcare. Candidates must be highly motivated leaders, have the ability to balance multiple project priorities and operate efficiently to meet the demands of our agile marketing environment while not being afraid to have some fun along the way.   

Responsibilities

  • Develop and execute HCP focused strategies to drive sustained double digit product portfolio growth
  • Develop field focused strategy in collaboration with VP of sales and sales leadership team
  • Develop, present and lead the execution of integrated commercial launch and market development plans in the US Diabetes space including core strategies, tactics, financial objectives, budgets and staffing requirements
  • Analyze financial performance against KPI benchmarks and develop appropriate action
  • Manage expenses within budget, maximizing effectiveness and efficiency
  • Lead, motivate and develop a team of junior to mid-level marketing professionals to support exceptional commercial tactical execution
  • Maintain and develop key internal stakeholder relationships to ensure smooth, integrated operation of major projects. Internal stakeholder groups include Regulatory/Quality, R&D, Customer Service, Legal, Market Access and Finance
  • Ensure optimal Sales & Marketing working platform through consistent communication with the sales team and regular field travel
  • Maintain and develop KOL relationships to drive product portfolio awareness
  • Support and insure alignment with the Patient Marketing team with messaging, business and strategic insight
  • Perform other duties as required.

Education and Experience

  • Bachelor’s degree required, preferably in Business or Marketing with 10+ years of work experience. An MBA or advanced degree preferred
  • Medical Device or Pharmaceutical industry marketing experience preferred
  • Some upstream marketing experience ideally
  • Experience developing and commercializing new products/line extensions
  • Experience managing teams and developing team members
  • Diabetes experience or knowledge preferred
  • Experience leading, motivating and managing a team

Skills / Competencies:

  • Strong communication skills both written and oral
  • Strong interpersonal skills
  • Ability to work effectively in a team environment and build strong working relationships
  • Self-starter, quick learner and highly organized
  • Ability to influence key decision makers and conduct briefing meetings for senior management

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