Insulet Corporation

Marketing Specialist

CA-ON-Oakville | CA-ON-Oakville
1 month ago

Position Summary

This position is responsible for assisting the marketing and growth operations of the Insulet Canada organization by supporting campaign development, lead management, community (Podder) management, and event coordination. The ideal candidate must demonstrate strong marketing, analytical, and organizational skills and express a willingness to work hard in support of growing within the organization.


  • Support the development of lead generation campaigns including concept design, creative development, internal communication, and launch activities
  • Establish marketing tools to optimize the process for capturing and pre-qualifying leads
  • Partner with the field sales team to create engagement opportunities within the Podder community
  • Establish reporting to track and optimize Podder satisfaction and retention
  • Develop content, tools, and offers for the Podder newsletter and diabetes community at large
  • Support the coordination and execution of event, product ambassador, ad-board, conference, and other marketing logistics to enhance Omnipod’s presence at community and partnership events
  • Manage the collection and maintenance of marketing collateral, promotional items, Podder pictures and testimonials, ambassador contracts, and other related items
  • Maintain calendar of industry, community, and Insulet Canada team events
  • Execute on purchase orders requests, campaign expense tracking, and related administrative tasks


Education and Experience

  • 2+ years of marketing and growth experience is required.
  • Experience working collaboratively to support field sales team.
  • Experience partnering with cross-functional business partners and 3rd party stakeholders.
  • Experience with Google Analytics, Adwords, and related digital ad platforms
  • Bachelor’s Degree and/or equivalent combination of education and experience.
  • Proven track record of managing increasing levels of responsibility with self-starter and hustle mentality to delivering above and beyond.
  • Agency and/or digital experience is a plus
  • Knowledge of marketing within a regulated environment is a plus




  • Self-Starter – The ability to proactively motivate yourself to constantly seek opportunities to deliver results for the business
  • Hustle – The ability to persevere through ambiguity to get the job done and find solutions to constantly deliver the results
  • Organization – The ability to synthesize and manage projects and deliverables with multiple inputs, deadlines, and stakeholders.
  • Creativity – The ability to generate ideas, be bold, and find new channels and messaging to communicate with stakeholders.
  • Working Collaboratively – The ability to work collaboratively in supporting the achievement of share targets and goals.
  • Persuasive Communication - The ability to plan and deliver oral and written communications that make an impact and persuade their intended audiences. Able to effectively handle interactions at all levels and to respond appropriately in sensitive situations.
  • Personal Credibility - Demonstrated concern that one be perceived as responsible, reliable, and trustworthy.
  • Career Ambition – Desire to work hard in support of taking on more responsibility and growing within the organization.
  • Other Highly Developed Skills / Competencies – Written and Verbal Communication, Flexibility, Working Through Change, Thoroughness, Stress Management, Technical Expertise, Diagnostic Information Gathering, Analytical Thinking, Initiative, Customer Orientation, Entrepreneurial Orientation, Results Orientation, Building Collaborative Relationships, Forward Thinking, Interpersonal Awareness, Conceptual Thinking and Self Confidence.



Physical Requirements:   

  • Requires sitting and standing associated with a normal office environment.
  • Manual dexterity needed for using a digital devices.
  • Lightweight lifting may be required.
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • This position may require occasional travel.


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